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Case Studies

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From 30 Minutes to 3 Seconds:
How Bottoms Up Beer Transformed Their Fishbowl ERP Operations with Custom Middleware

Bottoms Up Beer is a patented beverage dispensing system that fills cups from the bottom and features a customizable magnet embedded in each cup — a signature souvenir for customers and a branding opportunity for venues. With growing demand for custom designs, the company needed a better way to manage product setup in their Fishbowl inventory system.

Before

Before implementing the custom middleware solution, Bottoms Up Beer faced major operational bottlenecks:
Each custom magnet design required manual creation of multiple SKUs and Bills of Materials (BOMs).
Inputting a single design across multiple cup sizes took 25–30 minutes X many designs per day.
Errors in data entry often resulted in inventory miscounts, shipping fines, & production issues
Only 2–3 employees knew how to manage the complex setup process.
The company had previously spent 8 months with a CPQ vendor who failed to deliver results.

After

With the new system in place:

Product and BOM creation time dropped from 30 minutes to 3 seconds per SKU.

The team could input dozens of designs in under an hour instead of spending 20+ hours/week.
BOM accuracy significantly improved, reducing costly errors and mis-shipments.
Staff were freed up to focus on higher-impact tasks like production coordination and customer experience.
Confidence was restored in their tech stack, enabling better scalability and faster turnaround times.

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The Process

Here’s how the transformation happened:

The vendor assessed Bottoms Up’s inventory pain points and custom design requirements.

They built a lightweight middleware tool that let staff select whether they were creating a part, magnet, or product.

The tool automated Fishbowl SKU creation, part naming conventions, BOM generation, and metadata setup.

Communication was clear and iterative: feedback loops were fast, and solutions were adjusted in real-time.

The final product was mobile-friendly and extensible for future enhancements.

Conclusion

Bottoms Up Beer went from struggling with slow, error-prone product setup to having a fast, scalable, and nearly effortless system. The middleware cut hours of administrative work, eliminated critical errors, and gave the team confidence to grow. After years of failed attempts with other vendors, this project succeeded because of clear communication, realistic expectations, and a deep understanding of both the technology and the problem
“It used to take 30 minutes. Now it takes a minute – maybe. You guys did a good job owning things and sticking to your timelines. Would you recommend us? Absolutely.”
Josh Springer, CEO, Bottoms Up Beer

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