Case Study

An AI that improves website user retention

From Clunky Search to Smart Conversations: How Livinglies.me Increased Website Engagement with an AI Chatbot.

Livinglies.me is a legal services practice dedicated to helping homeowners fight illegal foreclosures across the U.S. After acquiring the firm from Neil Garfield—who built a legacy of over 7,000 blog posts on foreclosure defense—co-owners Steve and Lance Denha aimed to modernize the way users accessed information. They came to GrayCyan for help with an AI Agent .
“We went from visitors bouncing in seconds to them spending minutes—even hours—on the site. Thanks to AI that GrayCyan built for us.”

— Steve, Co-Owner of Livinglies.me

Before
Before implementing the AI chatbot, Livinglies.me faced several challenges

Before
implementing the AI chatbot, Livinglies.me faced several challenges

Outdated WordPress Site

The site, inherited from the previous owner, was no longer fit for purpose.

Massive Content Library

With over 7,000 detailed blog posts, visitors struggled to find relevant information.

Poor User Experience

The existing search function was clunky and returned incomplete results.

Low Engagement

Visitors would bounce off the site within seconds due to navigation frustration.

After
implementing the AI chatbot, Livinglies.me faced several challenges

Significant Boost in User Engagement

Average session time increased from a few seconds to 3–4 minutes, with some users spending half a day on the site.

Improved Content Discovery

Users could now interact with and explore Neil Garfield’s extensive writings in a conversational, intuitive way.

Seamless Functionality

The chatbot has required zero maintenance since launch—no crashes, no bugs.

Smooth User Experience

Visitors now find what they need easily, leading to a stickier, more informative experience.

Outdated WordPress Site

The site, inherited from the previous owner, was no longer fit for purpose.

Massive Content Library

With over 7,000 detailed blog posts, visitors struggled to find relevant information.

Poor User Experience

The existing search function was clunky and returned incomplete results.

Low Engagement

Visitors would bounce off the site within seconds due to navigation frustration.

After
Post-launch of the AI-powered chatbot, the transformation was immediate

1. Significant Boost in User Engagement
  • Average session time increased from a few seconds to 3–4 minutes, with some users spending half a day on the site.
2. Improved Content Discovery

2. Improved Content Discovery

  • Optimized for both desktop and mobile, ensuring smooth operation across devices.

3. Seamless Functionality

  • The chatbot has required zero maintenance since launch—no crashes, no bugs.

4. Smooth User Experience

4. Smooth User Experience

  • Visitors now find what they need easily, leading to a stickier, more informative experience.

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The Process
Here’s how we brought the AI chatbot to life in under 30 days

Website Overhaul

First, we revamped the entire online presence to modern standards.

Content Migration

Migrated and structured over 7,000 blog posts for AI-readability.

Chatbot Development

Built a custom AI chatbot trained on the firm’s rich blog archive.

Soft Launch & Feedback

Ran a test phase with minor adjustments to response ordering.

Final Deployment

Fully launched the bot with no further tweaks needed—has run smoothly since.

Conclusion

By tapping into the power of AI, Livinglies.me transformed a dense archive of legal insights into an accessible, interactive knowledge base. This not only improved engagement dramatically but also reinforced their mission to educate and empower homeowners. For Steve and his team, the success of this project opened the door to future AI innovations—starting with a new avatar initiative.

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