Case Studies
AI-Powered Lead Assignment Cut Response Times from Hours to Seconds — Saving Tens of Thousands in Lost Opportunities
United City Yachts is Canada’s largest yacht brokerage and has recently expanded into the U.S. With a business model similar to a real estate brokerage, the company handles high-value transactions for boats over 30 feet. Founder and COO Andre turned to Honest AI to eliminate a time-consuming, manual lead assignment process — and the results were transformational.
Andre, Founder & COO, United City Yachts
Before
After
“If our previous goal was to have a lead assigned in one hour, I’m now seeing these leads getting assigned in seconds or minutes… That alone will be tens of thousands of dollars.”
— Andre, Founder & COO, United City Yachts
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The Process
company’s existing backend — no new tools or logins required.

Parses incoming leads and interprets context (e.g., geographic references like “PCYC”).

Assigns leads based on geography, intent, and other metadata.

Provides transparent reasoning for each decision.

Uses confidence scoring to route uncertain cases to sales managers.

Extensive testing and fine-tuning ensured regional accuracy, avoiding issues like misassigning “London, ON” as “London, UK.”
Conclusion
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