Introduction: The Ethical GPS for AI in a Transforming World
In 2025, artificial intelligence isn’t just changing technology—it’s redefining trust, truth, and power.
From diagnosing illnesses to predicting market crashes, AI is now embedded in 91% of Fortune 1000 company operations, according to Forrester Research. But with this unprecedented influence comes an urgent question:
How do we know which AI systems to trust?
Enter E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness.
Originally developed by Google to evaluate the quality of search content, E-E-A-T has quietly evolved into a global standard for AI credibility. Policymakers, technologists, and the public now view E-E-A-T as an ethical compass for the AI age—one that can prevent algorithmic bias, enhance transparency, and restore public confidence in a world drowning in digital misinformation.
