Trust in digital content is at an all-time low. In 2024, over 23,000 deep-fake videos were reported across media platforms, up 800% from 2021. Many targeted public figures, journalists, and women—fueling disinformation, harassment, and confusion.
That’s why media organizations like the European Broadcasting Union (EBU) and WAN-IFRA are demanding developers embed watermarking, audit trails, and fact-checking protocols in generative AI tools.
AI doesn’t just create content—it shapes belief.
In a global survey by Edelman, 61% of respondents said they don’t know whether AI-generated content is real or fake, and 53% fear it will be used to manipulate elections.
The battle for trust won’t be won with code alone—it needs transparency, accountability, and empathy. Not just explainable AI, but understandable and accountable AI.
